Privacy Policy

In the context of a travel agency, various categories of data are collected to enhance customer experience and streamline operations. These include personal information such as names, contact details, and payment information, which are essential for booking and managing travel itineraries. Additionally, travel agencies often gather demographic data, such as age and nationality, to tailor marketing strategies and provide personalised services. Preferences regarding accommodation, travel activities, and dietary requirements are also documented to better cater to individual needs. Furthermore, travel history and feedback data are collected to improve service offerings and maintain customer satisfaction. Lastly, behavioural data, such as website usage and interaction with promotional content, helps agencies to refine their online presence and deliver targeted communications.